This tour takes you beyond Madeira's headline views and into the heart of its local traditions. From the coastal village of Ribeira Brava to the green hills of Canhas, you'll see a side of Madeira shaped by tradition, nature and everyday local life. Along the way, wide-open views stretch across terraced fields, forested slopes and sleepy rural villages. After pick-up from your hotel, you'll travel along the island's south coast to Ribeira Brava, where old customs, craftsmanship and community stories still shape daily life.
Your first stop is the Madeira Ethnographic Museum, home to exhibits that trace the island's cultural roots through farming, fishing and traditional trades. From hand-crafted tools to recreated living spaces, the museum paints a picture of how generations of Madeirans lived and worked across the island.
Then it's on to Quinta Serra do Pai, a sustainable farm surrounded by gardens, herbs and native Laurissilva trees. Wander through aromatic plants and colourful local flowers before settling in with herbal tea and regional biscuits. It's a simple but thoughtful glimpse into Madeira's rural way of life.
Local delicacy tasting
