Speaking of "made in Italy" is the same, of course, as talking about Ferrari. The famous Italian automaker founded by Enzo Ferrari in 1947 in Maranello, in the province of Modena, is considered the strongest brand in the world. As the official symbol it has a prancing horse, which is derived from the one used during the First World War by the aviator Romagnolo Francesco Baracca. Given personally by the mother of Baracca to Enzo Ferrari in 1923 as a lucky charm, it would become the emblem of the brand and the Racing Department. In 2013 and 2014 the Ferrari brand has been recognized as the most influential one in the world. Moreover, in 2015 it was estimated to be the 35th brand with more value: four billion dollars. The company has a long history in motor sports worldwide and specializes in the production of high-end sports cars and racing.