If you're after a shot of authentic Spanish culture, then hop onboard a private bus from Benidorm to the laid-back seaside town of Villajoyosa. En route, you'll make a pit stop at the tranquil beach of Cala del Torres for photos by the cove. Breathe in to smell the pine and eucalyptus trees that fringe the beach here.
Then it's on to Villajoyosa. The name means ‘The Joyful Town', and its collage of colourful coastal houses certainly reflect that. They were originally painted such vibrant colours to help fishermen spot their homes from the sea.
You'll have plenty of free time here to check out the promenade, stroll through the pretty streets and pop into one of the seafront cafes. If you want to see some of the town's history, then head to the Roman ruins and watchtower, which was used to defend against pirates. Or follow your nose to the Valor Chocolate Museum to learn about the chocolate industry that thrived in the 18th-century. Indulge your sweet tooth with some tasty samples.
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